Merlin and Bromford Housing discuss creating a partnership to deliver more for customers

Bromford and Merlin logos

We are pleased to be able to share an exciting opportunity with you. We are able to announce that we are in formal discussions to create a partnership with Bromford Housing. If this went ahead, this would result in Merlin and Bromford combining to create a new organisation with over 40,000 homes, including 16,000 throughout Gloucestershire.

Many housing associations are choosing to collaborate and join together to offer improved services to current customers and invest more in upgrading existing homes and building new ones. Our Board has concluded that, by partnering with Bromford we can do more and make a greater difference.

Both organisations have a common passion to offer an exceptional customer experience. Growth through a partnership would allow us to; extend the benefits of our approach to supporting our customers, share expertise that would help the combined business grow, deliver more, create a more resilient business and offer the opportunity to reinvest savings into improving services and building more homes.

Importantly, the three key opportunities that this partnership would deliver for current, future and aspiring customers are as follows:
a) we will be able to increase the number of staff working with customers and the community;
b) we will extend the services we currently offer so that they are focused at better meeting customer needs and aspirations; plus
c) We will be able to increase the number of new affordable homes we build, delivering 14,000 new homes over the next decade.

What will and will not change if this partnership goes ahead?

Customers will see very little change as a result of the proposal if it proceeds. The name of your landlord will eventually change but your tenancy agreement / lease would continue without any change whatsoever.  Your tenancy rights and rent would not be affected in any way as part of these plans; any increase or decrease in rent and service charge will be in line with your existing tenancy agreement / lease.  The new organisation would be known as Bromford but would remain a housing association and a registered provider of social housing just as Merlin and Bromford are now.  It would be regulated by the Homes and Communities Agency and would be subject to the same rules and regulations which govern all housing associations (as both Merlin and Bromford are presently).

Whilst you will notice no change to your tenancy rights we are confident you will notice positive improvements to the day to day services you receive. As you will expect we want to hear your opinion but given Christmas is fast approaching we feel it is right to do this in January when you have more time. Therefore in January we will share more detail with you and carry out a formal consultation with all our customers.

In the meantime we know you will want to find out more information about our potential partner. Click or tap here to visit the Bromford website.  We will also shortly be issuing some frequently asked questions which we hope you will find useful, please visit this page again shortly see our website for further information.

Thank you for taking the time to read this article, if you would like us to notify you when we open the consultation in January then please register your email address.