Merlin and Bromford Housing discuss creating a partnership to deliver more for customers


We are pleased to be able to share an exciting opportunity with you. We are able to announce that we are in formal discussions to create a partnership with Bromford Housing. If this went ahead, this would result in Merlin and Bromford combining to create a new organisation with over 40,000 homes, including 16,000 throughout Gloucestershire.

Many housing associations are choosing to collaborate and join together to offer improved services to current customers and invest more in upgrading existing homes and building new ones. Our Board has concluded that, by partnering with Bromford we can do more and make a greater difference.

Both organisations have a common passion to offer an exceptional customer experience. Growth through a partnership would allow us to; extend the benefits of our approach to supporting our customers, share expertise that would help the combined business grow, deliver more, create a more resilient business and offer the opportunity to reinvest savings into improving services and building more homes.

Importantly, the three key opportunities that this partnership would deliver for current, future and aspiring customers are as follows:
a) we will be able to increase the number of staff working with customers and the community;
b) we will extend the services we currently offer so that they are focused at better meeting customer needs and aspirations; plus
c) We will be able to increase the number of new affordable homes we build, delivering 14,000 new homes over the next decade.

And in March we announced that our new partnership with Bromford is now in talks with Gloucestershire housing association Severn Vale to join us in 2019. These discussions are at an early stage and will not affect our own proposed partnership with Bromford. If it goes ahead it will allow us to build even more new homes over the next ten years and will further increase the number of staff working with customer and the community.

What will and will not change if this partnership goes ahead?

Customers will see very little change as a result of the proposal if it proceeds. The name of your landlord will eventually change but your tenancy agreement / lease would continue without any change whatsoever.  Your tenancy rights and rent would not be affected in any way as part of these plans; any increase or decrease in rent and service charge will be in line with your existing tenancy agreement / lease.  The new organisation would be known as Bromford but would remain a housing association and a registered provider of social housing just as Merlin and Bromford are now.  It would be regulated by the Homes and Communities Agency and would be subject to the same rules and regulations which govern all housing associations (as both Merlin and Bromford are presently).

Whilst you will notice no change to your tenancy rights we are confident you will notice positive improvements to the day to day services you receive.

Have your say on the partnership

At the start of 2018 we contacted our customers to ask them what they think about the proposed partnership. These views are being collated and will be put to our Board at its meeting in March. 

We've drawn up some frequently asked questions about what the proposed partnership will mean for us and for you, which we hope you will find useful.

Click or tap here to find out about how we've consulted with customers about the proposed partnership

In the meantime we know you will want to find out more information about our potential partner. 
Click or tap here to visit the Bromford website.  

Bromford and Merlin logos